| City of license | Loris, South Carolina |
|---|---|
| Broadcast area | Myrtle Beach, South Carolina Wilmington, North Carolina |
| Branding | The Surf 94.9 FM |
| Slogan | "The Sound Of The Grand Strand" |
| Frequency | 94.9 MHz |
| Format | Oldies/Beach music |
| ERP | 11,000 watts |
| HAAT | 149 meters |
| Class | C3 |
| Facility ID | 57036 |
| Owner | Carolina Beach Music Broadcasting Corp. |
| Sister stations | WNMB |
| Webcast | Listen Live |
| Website | 949thesurf.com |
WVCO (94.9 FM, "The Surf 94.9") is an American radio station in the Myrtle Beach, South Carolina, market. They play a mix of oldies/Carolina beach music/shag and have a large than average playlist.
By the mid-1990s, WVCO aired the same programming as WYAK, which was country music.[1] On October 1, 1996, Pinnacle Broadcasting Co. announced its purchase of WYAK, WMYB and WRNN-FM. Once completed, Pinnacle intended to continue the lease agreement of WVCO's former owners.[2]
On January 1, 1997 the station played "Macarena" over 2000 times (including several mixes) then became "WELVIS" for the weekend of Elvis Presley's 62nd birthday,[1] then stunted with various musical styles, and finally switched to smooth jazz.[3]
After Frank Sinatra died, WVCO played just his music the entire weekend.[4]
On August 18 and 19, 1998, the station repeatedly played Vanessa L. Williams singing the words "pick the pieces up and start again" followed by a tape rewinding. The new beach music format began with "Summertime" by Billy Stewart. This marked the first time the music that began along the Grand Strand had a radio home.[3] "Fessa" John Hook hosted the syndicated "Top 40 Countdown", "Fish Fry Show" and "Classics Show" on the Rhythm 'N Beach Network, including WVCO, and "Ocean Drive Pavilion Show", on WVCO only.[5] 94.9 the Surf described its music format as "Beach, Boogie and Blues". The music was categorized as rhythmic oldies but included much more variety than the typical radio station. Many songs were from the 50s, and the station's focus was beach music, a style made popular on the South Carolina coast. Personalities included Billy Smith, Ted Bell and Ray Scott. The station aired the syndicated On the Beach radio show hosted by Charlie Brown.
In 2006, WVCO moved its studio from Myrtle Beach to 429 Pine Avenue in North Myrtle Beach,[6] the former home of WNMB and WNMB-FM.[7]
WVCO added the syndicated Mike Harvey show and Clemson University football and basketball.[8]
WVCO was named Station of the Year at the Carolina Beach Music Awards for nine years in a row.[9][10] In the middle of 2009, WVCO moved out of the WNMB North Myrtle Beach Pine Avenue location to another NMB site to allow for expansion at WNMB.
In mid-December 2010, WVCO owner Harvey Graham died. The station was then left in legal limbo because of a pending civil case involving a failed condo development that Harvey Graham was building near the WVCO transmitter. The Surf 94.9 went off the air on January 16, 2011, as a result of owner Harvey Graham's bankruptcy filing in November 2009 and the legal problems with the failed condo case.[11] The station returned to the air on April 14, 2011, with reduced power but restored to full power operation by May 2011.
|
|||||||||||||||||
|
||||||||||||||